The new General Data Protection Regulation - as opposed to its predecessor, the Data Protection Directive ( Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data ), which is actually in force till the 24th May 2018, has to be applied not only by companies and other organisation in the European Union but also by a controller or a processor not established in the Union processing of personal data of data subjects who are in the Union. Recital 23 explains a little more: The mere accessibility of a website in the Union, of an email address or of other contact details, or the use of a language generally used in the third country where the controller is established, is insufficient to ascertain such intention, factors such as the use of a language or a currency generally used in one or more Member States with the possibility of ord...